Our brand is important to us and can support our business goals whilst delivering value to our customers. These guidelines should provide a clear focus and standard as to how we communicate with each other, our customers, partners and suppliers alike.
But first, let’s be clear on what we mean by branding. There are three simple truths about brands:
- Everyone can talk about brands. Both positively and negatively.
- Everyone in a company is responsible for their brand.
- Strong brands make strong businesses.
In short, we all have a part to play in building the Farrat brand.